Experiential Learning
Innovation/ Entrepreneurship
Professional Development
Research/ Consulting

HUB FOR BRAND INNOVATION AND ADVERTISING TECHNOLOGY

The Hub for Brand Innovation and Advertising Technology, or the “Brand Hub”, is a touchpoint for excellence in data-driven strategic brand communication and digital promotion.

Our main goals are

Cultivate professional growth


We cultivate professional growth opportunities and action-learning projects for students with a broad interest in digital advertising, brand and marketing communication, and media and advertising innovation through corporate engagement and partnerships.

Share our domain expertise


Share our domain expertise in brand innovation and digital consumer research to the public through consulting and professional education.


Develop future leaders


Develop future leaders and support early-stage innovators in advertising and media technology through expert advising, interdisciplinary collaboration, and experiential learning.

Give back to and support campus units


Give back to and support campus units, non-profit organizations, and the underserved business community in Central Illinois through consultation and training.

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Advertising department collaborates with Amazon Ads

As the first advertising education program in the country, the Charles H. Sandage Department of Advertising continues to pioneer innovative learning experiences in the classroom.

Events

The Brand Hub is sponsoring a full slate of events—including virtual workshops, on-campus events, and community outreach sessions—this semester. Be sure to check back frequently for updates.

Upcoming Events

What is The Brand Hub?

The Brand Hub is building a model for experiential and team-based learning in Advertising, centered around design thinking and innovation.
We encourage creative thinking, the implementation of ideas and we celebrate the entrepreneurial spirit.
The Brand Hub fosters future talent in communication technology and connects students to advertising leaders looking for the best and brightest.
The Brand Hub champions cutting edge research in digital media and advertising technology and provides consultation services that positively impact our community.
Social Media Analytics
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81% of organizations use social media publishing/analytics tools
Trust
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59% of shoppers prefer to buy products from brands they trust
Mobile Ecommerce
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Mobile ecommerce accounts for 45% of all US ecommerce sales
Impressions
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It takes 5 to 7 impressions for people to remember a brand

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