Experiential Learning
Innovation/ Entrepreneurship
Professional Development
Research/ Consulting


The Hub for Brand Innovation and Advertising Technology, or the “Brand Hub”, is a touchpoint for excellence in data-driven strategic brand communication and digital promotion.

Our main goals are

Cultivate professional growth

We cultivate professional growth opportunities and action-learning projects for students with a broad interest in digital advertising, brand and marketing communication, and media and advertising innovation through corporate engagement and partnerships.

Share our domain expertise

Share our domain expertise in brand innovation and digital consumer research to the public through consulting and professional education.

Develop future leaders

Develop future leaders and support early-stage innovators in advertising and media technology through expert advising, interdisciplinary collaboration, and experiential learning.

Give back to and support campus units

Give back to and support campus units, non-profit organizations, and the underserved business community in Central Illinois through consultation and training.

Play Video

New Emerging Leaders Program connects advertising students with industry leaders in Chicago

The Charles H. Sandage Department of Advertising and the Hub for Brand Innovation and Advertising Technology have created a new professional workshop series for students through the Emerging Leaders Program, which aims to immerse students in the advertising industry.

Global Overview

Global Overview Gives Students Authentic Leadership Training with New Sponsored Micro-Internship

Global Overview is partnering with the Brand Hub to offer a first-of-its-kind Leading with Integrity micro-internship program that will focus on building valuable professional and soft skills that students will use throughout their careers.

Athlete Ambassadors

Brand Ambassador Program to Assist Fighting Illini Student-Athletes in Building Personal Brands

A select group of students from the University of Illinois College of Media will be paired with individual Fighting Illini student-athletes as a part of the new Brand Ambassador Program, a project of the Hub for Brand Innovation and Advertising Technology and the Charles H. Sandage Department of Advertising.

Upcoming Events

What is The Brand Hub?

The Brand Hub is building a model for experiential and team-based learning in Advertising, centered around design thinking and innovation.
We encourage creative thinking, the implementation of ideas and we celebrate the entrepreneurial spirit.
The Brand Hub fosters future talent in communication technology and connects students to advertising leaders looking for the best and brightest.
The Brand Hub champions cutting edge research in digital media and advertising technology and provides consultation services that positively impact our community.
Social Media Analytics
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81% of organizations use social media publishing/analytics tools
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59% of shoppers prefer to buy products from brands they trust
Mobile Ecommerce
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Mobile ecommerce accounts for 45% of all US ecommerce sales
It takes 5 to 7 impressions for people to remember a brand

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