The Hub for Brand Innovation and Advertising Technology, or the “Brand Hub”, is a touchpoint for excellence in data-driven strategic brand communication and digital promotion.
We cultivate professional growth opportunities and action-learning projects for students with a broad interest in digital advertising, brand and marketing communication, and media and advertising innovation through corporate engagement and partnerships.
Share our domain expertise in brand innovation and digital consumer research to the public through consulting and professional education.
Develop future leaders and support early-stage innovators in advertising and media technology through expert advising, interdisciplinary collaboration, and experiential learning.
Give back to and support campus units, non-profit organizations, and the underserved business community in Central Illinois through consultation and training.
The Charles H. Sandage Department of Advertising and the Hub for Brand Innovation and Advertising Technology have created a new professional workshop series for students through the Emerging Leaders Program, which aims to immerse students in the advertising industry.
Global Overview is partnering with the Brand Hub to offer a first-of-its-kind Leading with Integrity micro-internship program that will focus on building valuable professional and soft skills that students will use throughout their careers.
A select group of students from the University of Illinois College of Media will be paired with individual Fighting Illini student-athletes as a part of the new Brand Ambassador Program, a project of the Hub for Brand Innovation and Advertising Technology and the Charles H. Sandage Department of Advertising.
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