UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN
Experiential Learning
Innovation/ Entrepreneurship
Professional Development
Research/ Consulting

HUB FOR BRAND INNOVATION AND ADVERTISING TECHNOLOGY

The Hub for Brand Innovation and Advertising Technology (or “The Brand Hub”) is a centralized space that connects multidisciplinary collaborations between students, faculty, brands and innovators. The Brand Hub integrates resources for student learning, faculty research, industry partnership and community engagement. The Brand Hub is a touchpoint for excellence in data-driven strategic brand communication and advertising technology.

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Hub for Brand Innovation and Advertising Technology launched

A new campus-funded initiative on strategic communication and emerging technology will connect advertising students, faculty, and brands, putting research into practice.

Upcoming Events

The Brand Hub is sponsoring a full slate of events—including virtual workshops, on-campus events, and community outreach sessions—this semester. Be sure to check back frequently for updates.

What is The Brand Hub?

The Brand Hub is building a model for experiential and team-based learning in Advertising, centered around design thinking and innovation.
We encourage creative thinking, the implementation of ideas and we celebrate the entrepreneurial spirit.
The Brand Hub fosters future talent in communication technology and connects students to advertising leaders looking for the best and brightest.
The Brand Hub champions cutting edge research in digital media and advertising technology and provides consultation services that positively impact our community.
Social Media Analytics
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81% of organizations use social media publishing/analytics tools
Trust
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59% of shoppers prefer to buy products from brands they trust
Mobile Ecommerce
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Mobile ecommerce accounts for 45% of all US ecommerce sales
Impressions
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It takes 5 to 7 impressions for people to remember a brand

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