About

Where Strategic Communication and Technology Come Together

The Hub for Brand Innovation and Advertising Technology began in 2020 and is a partnership between The Charles H. Sandage Department of Advertising in the College of Media, the Siebel Center for Design and Technology Services Illinois.

Mission

The Brand Hub brings advertising students, scholars and professionals together and matches them with opportunities to collaborate on projects with industry and community partners. This convergence of energy, intellect, technology, and capital within a creative, incubator environment will propel advertising education at Illinois into a future-proof learning experience and will transform advertising students into innovative leaders in the global media industry.

Vision

To create an exceptional and singular spot that unifies and promotes multidisciplinary experiential learning, and engagement in strategic communication that empowers and transforms advertising students into innovative leaders in the global media industry.