Where Strategic Communication and Technology Come Together

The Hub for Brand Innovation and Advertising Technology began in 2020 and is a partnership between The Charles H. Sandage Department of Advertising in the College of Media, the Siebel Center for Design and Technology Services Illinois.


The Brand Hub gathers advertising students, scholars, and professionals to collaborate and create. This convergence of energy, intellect, technology, and capital will transform advertising education at Illinois into a future-proof learning experience and strengthen the impact students and faculty will have on the digital media industry and world. Through our focus on action-based learning, professional development, cutting-edge research, and entrepreneurship, advertising students receive a rich experience-based education that will lay the foundation for professional fulfillment and success.


To create an exceptional and singular spot that unifies and promotes multidisciplinary experiential learning, and engagement in strategic communication that empowers and transforms advertising students into innovative leaders in the global media industry.