Amazon Ads Experience

The Hub for Brand Innovation and Advertising Technology, in partnership with the Charles H. Sandage Department of Advertising, offers students hands-on learning experiences through their innovative curriculum. The Brand Hub has collaborated with the Amazon Ads Education Alliance to develop more of these opportunities for students campus wide. Amazon Ads recently created the following three courses, in addition to hosting an annual career networking event this year. Students can earn a maximum of 6 hours for the Amazon Ads Experience. This includes credits earned in ADV 392, ADV 400 and ADV 490.

Department Head Mike Yao shares more information about ADV 400: Amazon Advertising Experience and ADV 490: Advanced Ecommerce Advertising. Video production by Ryan Leshock and Nate Walinder. Apply for these classes today!

Course Descriptions

ADV 392: Amazon Advertising Certification and Global Overview Campaign Course

This industry immersion course is a collaboration between Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty, Amazon Advertising and Global Overview executives.

Please note: This class focuses on paid display and sponsored advertising buying on the Amazon native platform and should ideally be taken before (as an introduction/precursor to) ADV 400 and ADV 490.

If you are interested in this class, please apply here. The deadline to apply is August 19, 2022.

ADV 400: Amazon Advertising Experience

In this action learning course, students will work with an Amazon retailer to grow their business. Working in teams, students will gain hands-on experience in designing, planning, and executing advertising campaigns for an ecommerce enterprise.

ADV 400 is a project-based practicum course in which students will learn about how to grow an ecommerce brand through a multi touchpoint omnichannel (e.g., search, website, social media, and ecommerce platform) strategy.

The client for ADV 400 is a Champaign based ecommerce company with demonstrated success at building brand awareness across social media channels, on the Amazon platform and through engagement with the company’s website. The company has over 6 years of experience selling its products to 50 countries around the world through its website and Amazon Advertising.

In the past, the company has solely relied on its internal marketing team to develop its brand and marketing strategy. This company is now branching out and is excited to create a new children’s apparel brand that will launch by the holidays in December 2022. The client would like to collaborate with advertising students in this course to create this brand, to build brand awareness and to develop a comprehensive advertising strategy that will increase business and drive sales. 

Please note: By design and for pedagogical reasons, ADV 400 should follow ADV 392 and ideally should not be taken in the same semester.

This course will meet on Wednesdays, from 4- 6:50pm CT in Room 1002 in the Siebel Center for Design during the fall semester. If you are interested in taking this course, please apply for the class here. Again, you will need to have completed ADV 392 before you may take this course. The instructor will follow up with you as soon as possible to confirm if you have been accepted into this class. The deadline to apply is August 1, 2022. Students will be admitted on a rolling basis throughout the summer of 2022.

ADV 490: Advanced Ecommerce Advertising

This course covers conceptual as well as practical issues in ecommerce advertising and marketing. The course will analyze and discuss topics such as online shopping behavior, interface and consumer experience design, brand development and management for retailers, marketing and business analytics, and ecommerce advertising strategies.

Please note: This course should also follow ADV 392 and may or may not be taken within the same term as ADV 400. There is no application process for this course. Please visit the link below to enroll.

Amazon Ads Career Day Coming Fall 2022

To get started on your journey with Amazon Ads, sign up now for one or more of their exciting course offerings. Please visit here.