Top tier student brand ambassadors are paired with U of I students personal brands, campus units and centers to promote their unique programs and initiatives on social media.
This program provides students with a passion for brand marketing and social media with hands-on training to become effective, creative, and positive brand managers. New and existing brands will also gain direct knowledge and experience in working with influencers and brand promoters in a safe, organic, and peer-supported setting. Students in this program will get the education, industry guidance, alumni mentorship, and skills practice needed to create an authentic and successful brand.
The following courses are offered for the Social Media Certificate program:
Identify emerging trends and key opportunities in social media, social listening and analytics, and user-generated content
Evaluate and mitigate legal, ethical, and privacy risks in brand reputation management
The U of I Brand Ambassador Program is a partnership between the Hub for Brand Innovation and Advertising Technology and the Charles H. Sandage Department of Advertising.
For more information, please contact Susan Muirhead, Associate Director, Brand Hub at firstname.lastname@example.org