Experiential Learning

The Brand Hub is building a model for experiential and team-based learning in Advertising, centered around design thinking and innovation.

The Hub for Brand Innovation engages students in learning activities, both inside and outside the classroom. Students learn by doing through hands-on, interdisciplinary projects with a focus on human centered design. The Brand Hub promotes action-based learning and cross campus partnerships through the following projects and programs.

Amazon Ads Experience

This unique Amazon experience offers course engagement and resources that enable students to develop a range of skills and knowledge across a variety of industry trends, Amazon Ads products, and sales strategy. 

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Brand Ambassador Program

Top tier student brand ambassadors are paired with community based businesses, startups and organizations to promote their brands on social media.

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Global Overview
"Leading with Integrity"
Micro-Internship Program

In this 4-week program, the Global Overview team will share fundamental professional and soft skills that any University of Illinois student can take with them, either to Global Overview, or wherever their professional journey may lead.

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