Blockchain Media for Brand Innovation Program

The Hub for Brand Innovation and Advertising Technology at the University of Illinois is launching a new applied research program for U of I students to obtain essential knowledge and skills for developing blockchain media and NFTs for brand promotion and social marketing.

The program targets interested students across campus. It aims to provide students with hands-on experience in strategizing, planning, and developing blockchain media in the broader context of marketing and brand communication. We aim to bring together technical and creative talents on the U of I campus to collaborate on new frontiers of digital media and communication.

Anticipating a soft launch in Fall of 2022, we are actively seeking interested students, clients, brands, and sponsors to join us. 

For more information about this program, please contact Mike Yao, Advertising Department Head and Principal Investigator, Brand Hub at