This is a bi- yearly event and will take place in Summer 2023.
Check back soon for more information.
The Hub for Brand Innovation and Advertising Technology presents “Frontiers of Digital Advertising.” This inaugural, virtual program focuses on the future of data analytics and innovative uses of technology in the advertising industry.
This four-part, in-depth series is a unique, interactive event for learners. Sessions will include hands-on activities, lectures by world-class instructors, and demonstrations by industry experts. Learners can register for individual sessions and for the full program. Participants will receive certificates and digital badges from the University of Illinois upon completion of the academy.
Seats are limited to ensure a personalized, hands-on experience. This is a special opportunity you won’t want to miss!
For group rates or corporate training information, please contact Susan Muirhead at email@example.com.
Esteemed industry partners give us their inside take on the digital media and advertising technology landscape. Panelists include:
“Audience Insights” with Harsh Taneja, Associate Professor, Department of Advertising
“Google Data Analysis Case Study” with Kevin Hartman, Global Head of Analyst Development at Google.
Participants will analyze actual data and use innovative measurement tools to generate audience insights and to create a Data Analysis report. Learners will work in teams and receive feedback from industry experts.
“What Can the Brain Tell Us About Thinking?” with Jacob Fisher, Assistant Professor, Department of Advertising
“Eye Tracking Capabilities for Understanding Consumer Behavior” with Jarryd McManus, Account Manager, Tobii Pro, North America
Tobii Pro will show participants the possibilities of what eye tracking can tell us through a demo of their latest eye tracking technology. They will also share applications and examples of their cutting edge eye tracking research.
“Measuring Advertising Effectiveness and Attribution” with Ewa Maslowska, Assistant Professor, Department of Advertising
"Brand Intelligence for Advertisers" with Alex Puzzolo, Senior Analyst, Amobee
“Brand Strategy in the Modern Marketplace” with Shachar Meron, Senior Lecturer, Department of Advertising
“How the Honest Company Grew Sales with a Full-Funnel Advertising Strategy” with Kaley Holub, Taylor Lundy and Krista Peccatiello, Account Executives, Amazon
When Jessica Alba couldn’t find one brand to trust for all her everyday needs, she decided to create it, founding The Honest Company in 2012. Since then, the company’s mission has been to empower people to live happy, healthy lives. To accelerate the growth of its business, The Honest Company was looking for efficient ways to build brand awareness and drive sales.s
The Hub for Brand Innovation’s mission is to bring students, faculty, technology and industry together to create action-based learning and professional development opportunities for advertising students and professionals. The Brand Hub launched in 2021 and is a partnership between the Charles H. Sandage Department of Advertising in the College of Media, the Siebel Center for Design and Technology Services at Illinois.