Lets meet the people behind BrandHub

Shabeeha Ahmed

Web Developer

Shabeeha is pursuing a master's degree in information management and has three years of experience working for Big Four and Fortune 500 firms, where she developed numerous online portals for clients. Her responsibilities at the Brand Hub include creating and maintaining the Brand Hub and its related websites. She's also in charge of assessing all of the websites' visitor influx. Shabeeha is very enthusiastic about travelling and runs two travel blogs.

Justyne Anne Go

Digital Marketing Coordinator

Justyne is a senior in Advertising with minors in Art+Design and Global Markets and Society. She is a member of the American Advertising Federation as Creative Director for Pangaea Multicultural Agency and she likes to stay active in the College of Media. Justyne writes copy, designs marketing materials and assists in maintaining the Brand Hub website. She also likes to read fiction, drink coffee, hang out with her friends, and make art.

Mohit Gupta

Research Assistant and Project Manager,

Brand Reputation Wellness Index

Mohit is currently a PhD. student in Informatics at the University of Illinois. His areas of concentration include Cognitive Science and Language Processing and Data Analytics and Information Visualization. His research focuses on the impact of trends in shared and earned media and on the making or breaking of for- and non-profit organizations. His goal is to use techniques in artificial intelligence and machine learning to find evidence and convey conclusions through novel visualization systems.

Susan Muirhead

Associate Director

Susan is currently the Visiting Associate Director of the Hub for Brand Innovation and Advertising Technology in the Charles H. Sandage Department of Advertising in the College of Media. Before this, she was a Producer and Account Executive at Technicolor Digital Cinema where she worked with motion picture studios to distribute hundreds of theatrical releases to cinemas around the world. She has also served as the Multimedia Content Coordinator for the non-profit Illinois Legal Aid Online and has been a part-time faculty member of the Cinema Art + Science department at Columbia College Chicago and the Department of Media and Cinema Studies at the University of Illinois.

Akshari Nidugala

Programming Coordinator

Akshari is a first year student at the iSchool pursuing her Master’s in Information Management. Prior to attending the University of Illinois, Akshari worked as a Business Analyst for two years at a Fortune 500 company. Her career interests lie in the areas of consulting, project management, and marketing. She enjoys her work with the Brand Hub and feels passionately about the mission of promoting Innovation, Entrepreneurship, Consulting, and Professional Development. By concentrating on these areas, she is confident that students will gain the necessary experience and knowledge for a successful career in the Advertising industry.

Danielle Rowaiye

Social Media and Marketing Intern

Danielle currently works as the Social Media and Marketing Intern. She is a sophomore in advertising who helps with messaging and event promotion. She enjoys using her photography and design skills to develop creative content. She grew up in Lombard, Illinoi with an older brother who is also in college and a younger sister who is her mini-me. She enjoys fashion, baking, and indoor cycling. She is also a big fan of finding and trying out new restaurants, so please send her your recommendations!

Yanyun (Mia) Wang

Research Assistant and Media Production


Mia Wang is a PhD. student at the Institute of Communications Research in the College of Media at the University of Illinois. Her areas of interest center on branding, consumer behaviors in virtual environments, VR/AR applications in health communication, and algorithm awareness. She works on brand-related data analysis, data visualization, and theory/concepts and constructions. She holds a B.A. in New Media Studies from Communication University in China and a M.S. in Advertising from the University of Illinois. Mia also has four years of experience in commercial video production and television programming.

Mike Yao

Principal investigator

Mike Yao is a Professor of Digital Media and the Head of the Charles H. Sandage Department of Advertising in the College of Media. He teaches a digital media & marketing course at the Gies College of Business as an affiliated professor of business administration. Mike's scholarly work focuses on digitally mediated social behavior and human-technology interaction. He is an Associate Editor of a flagship journal in communication research since 2018 and an editorial board member of two media journals for the past eight years, Professor Yao received his Ph.D. in communications in 2006 from the University of California at Santa Barbara.

Syeda Rija Zaineb

Web Developer

Rija is a first-year student at the iSchool pursuing Master’s in Information Management. She has three years of professional experience in the areas of digital marketing, application development and web development. She is currently working as Web Developer at Brand Hub. She is responsible for creating and maintaining Brand Hub and associated websites. She aspires to pursue a career in consulting and project management.